CEO and Chairman Rod Hairston is one of the fastest growing authorities in the area of organizational culture, leadership and human potential. Rod has coached leaders to Forbes's 400 list, star athletes and organizations like Disney, ABC and Honeywell.

Rod is a dynamic speaker and author of the highly acclaimed book "Are You Up For The Challenge? Six Steps to Lasting Change...Starting Now, Not Someday."

Early in Rod's career he got his certification in neuro-linguistic programming (NLP) and neuro-associative conditioning (NAC) and spent several years as a Master Trainer for Anthony Robbins where he then created his own coaching business. He is also the mastermind and creator of the most intelligent, sophisticated and simple conditioning system in the world. This online coaching system continues to reap great results for numerous companies in 19 different nations.  For over 20 years he has helped more than 500,000 individuals expand their identities and over 500 companies change, enhance and create high performing cultures.  


Music can change the world because it can change people.

Music is truly a universal language. With a vision to create music, Rod learned to play the guitar, write and produce an album within 2 years! With an incredible support system of musicians and producers in Austin TX, Rod has produced music that aligns with the principles he shares in his organizations, that when you take responsibility for everything that has happened and will happen in your life, you will be able to create what you want for your life.

Check out Rod's first album on iTunes : Unbroken - an homage to some powerful and meaningful journeys in his life.


Filmmaking is a chance to live many lifetimes.
Robert Altman

Movies provide a powerful platform to inspire, empower and impact millions of people around the world with new perspective, experiences and references to create. We experience life through the stories we tell, and at any moment, can use our stories to create lasting shifts in our lives and the lives of future generations.

Rod was recognized in college as an award winning screenplay writer and storyteller. Rod's passion for storytelling and empowerment has evolved to include documentaries, movies and videos that ignite new perspective and universal connectedness within different beliefs, cultures and ideas.

Adversity...Coming soon


Reading is to the mind what exercise is to the body.
Joseph Addison

The written word is a powerful way to grow and expand one's mind. Being a ferocious reader in his life, Rod has found the ability to read other's stories has helped him create the life he wants. He has gleaned key beliefs, principles and concepts from reading thousands of books.

Rod has been a content expert in numerous books and continues to enrich others through his incredible ability to storytell and provide sophisticated concepts in simple and easy to understand ways.


Coming Soon

  • Four Colors Of Influence
  • IC-8 Culture
  • Big Picture

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