Traction. Businesses need it to help grow products, services or the actual company itself. Growth and success are about building traction over time. Products and services able to solve problems and bring value to customers through innovation and creativity will create that traction needed. So, what is the key to creating real traction?

It is the ability to make an ask. Being able to look at a person or an organization and promise to deliver something of value in exchange for some resource is the backbone to build traction.

This seems like such an easy thing and so straightforward, yet so many entrepreneurs do not do it. How many people are not willing to learn a new skill to help move their company forward? How many people are not willing to gain the knowledge for their industry or market? How many people are not willing to ask for a sale? How many people are not willing to ask someone to join their team? How many people are not willing to reach out to an investor and asked for a meeting? And most importantly, how many people are not willing to ask the investor for money?

As an example, it is not surprising most people struggle to ask the person who is attracted to out on a date. So, if that is so hard, why would anyone be able to do things that could create rejection and ultimately destroy the vision for entrepreneurial endeavor? It is always easier to show and tell someone about your product or service, and at the end of the day, we avoid being rejected.

The minute you are willing to make that ask and face rejection is the minute you start creating traction in your life.
Michael S Melfi
Michael S Melfi> website | all articles
Michael S. Melfi is an Intellectual Property attorney and Digital Entrepreneur. Michael has a dynamic background that allows him to provide insightful legal services, while creating business development strategies for funding and growth.

Over the last decade Michael founded and led a national multi-media company. As COO & General Counsel, Michael pioneered various experiential and digital marketing campaigns for Fortune 500 clients. As a thought leader and innovator, Michael began utilizing the Internet and various social media platforms to develop an online presence for his company in the top 1% of all websites globally. Since then Michael has worked with numerous national industry leading products and brands to monetize and grow their business digitally.

With the advent of mainstream crowdfunding, Michael has become an expert in the Crowdfunding Industry, helping small and medium-size companies achieve funding goals and business objectives.

Most recently, as a certified Team Advisor in the 45 Day Challenge, Michael has successfully guided individuals on dynamic journeys of personal growth and discovery, utilizing the 6 Steps to Lasting Change and Cycle of Growth. As an Advisor, Michael has encouraged and inspired individuals and teams to:

- Utilize commitment and consistency, taking small actions every day towards their desired outcomes
- Develop compelling visions and challenge perceived limitations
- Leverage the dynamics of intelligent accountability within the program
- Understand and integrate the principles and models of growth, change and conditioning
- Foster connection and support from each other on the team
- Successfully move through the resistance/deception phase of change
- Align their visions and habits with their Identity
  • /data/userPictures/D20BE136-71D6-44F6-B7DC-9F0BFA721932.jpgMARY NWAGWUGHIAGWU11/17/2018 12:36:20 PM
    Great article.
    Making the ask is a serious problem most Salespeople dread for the fear of getting a "No".
    I personally think it is better one makes the ask anyways...only two things can happen. Either it`s a yes or no. Whatever the turn out, sales will still go on. So make the ask, who knows, it might just be a yes.

  • /_ckcommon/images/blanks/userPicture.jpgFaisal Wellness11/22/2018 5:34:29 AM
    This is my reminder of what it takes for me to be a Proactor. Great article.

  • /data/userPictures/9D77D158-916A-4A17-BE61-8FB49DAAC3EB.jpgJames Figueroa12/5/2018 3:45:27 PM
    This is a great article. It describes the issue that most salespeople have trouble overcoming.

  • /data/userPictures/52DC388D-2F5B-4B92-B117-45CAEF033ACD.jpgHyun Suh1/1/2019 6:34:01 PM
    This is great. Asking for business is always one of the most important.